Our Story

Founded in 2024 by Paul Camarata, 12-time Emmy winner, showrunner of NFL’s Hard Knocks and Netflix’s Quarterback, and Brian Pawloski, longtime educational leader and start-up founder, PanCam Pictures develops and produces premium documentary storytelling.

Brian Pawloski, Fcunder

Brian has spent 20+ years as an urban educator and organizational innovator. Brian began in Catholic schools in Mobile and Phoenix and went on to lead Teach for America in Baltimore. As Fellow at Building Excellent Schools and as Founder of Buffalo Collegiate Charter School, he championed start-up growth, sustainable leadership, and cultural excellence—all foundational elements he now brings to PanCam Pictures, creating a documentary film company rooted in purpose and creative vision.

Paul Camarata, Founder

Paul Camarata is a 12-time Emmy Award winning producer, writer and director of dynamic, storytelling content. Paul’s 25-year filmmaking career includes both creative and leadership positions at NFL Films, leading acclaimed programming such as all three of HBO’s iterations of HARD KNOCKS, the Netflix doc series’ QUARTERBACK and RECEIVER, and the 4D film at the NFL Experience Times Square. From historical documentaries, to topical “follow-docs”, animation, blogs, social media, 4D film presentations and more, he has created for clients including HBO, Showtime, Netflix, MGM+, ESPN, and Cirque du Soleil. A creator both professionally and for recreation, he has produced films, poetry, blogs, photography, essays, graphic design and social media. He is a native of Albany, NY, and University of Notre Dame ‘02.

Hollye Karina Swinehart, Head of Production

Hollye is an independent producer with international experience across narrative features and short-form filmmaking. A 2022 graduate of the London Film School and Dartmouth College, she has worked across development, physical production, and post-production, helping creative teams translate artistic vision into finished films.

Her recent feature credits include Associate Producer on the UK-shot Turbulence (currently streaming on Amazon Prime), Co-Producer on Stalemate, and Unit Production Manager on Relative. Her work has premiered at Sundance, London Film Festival, Flicker Rhode Island, and many more. Beyond film, her work expands to artists and brands like: Megan the Stallion, Zach Bryan, and Coca-Cola.

Dallas & Scott Pioli, Partners

Hollye is an independent producer with international experience across narrative features and short-form filmmaking. A 2022 graduate of the London Film School and Dartmouth College, she has worked across development, physical production, and post-production, helping creative teams translate artistic vision into finished films.

Her recent feature credits include Associate Producer on the UK-shot Turbulence (currently streaming on Amazon Prime), Co-Producer on Stalemate, and Unit Production Manager on Relative. Beyond film, her work expands to artists and brands like: Megan the Stallion, Zach Bryan, and Coca-Cola.

Hollye is an independent producer with international experience across narrative features and short-form filmmaking. A 2022 graduate of the London Film School and Dartmouth College, she has worked across development, physical production, and post-production, helping creative teams translate artistic vision into finished films.

Her recent feature credits include Associate Producer on the UK-shot Turbulence (currently streaming on Amazon Prime), Co-Producer on Stalemate, and Unit Production Manager on Relative. Beyond film, her work expands to artists and brands like: Megan the Stallion, Zach Bryan, and Coca-Cola.

Lillian Selsby, Design

In good company.

Over the past 30 years, our leadership team has built an extensive network of leading filmmakers, editors, sound designers, and production professionals, with deep roots in sports storytelling and documentary filmmaking. Many of these relationships were forged at NFL Films and strengthened through decades of collaboration, united by a shared passion for storytelling and dedication to the craft.

Whether you're a creative looking to join our network of trusted collaborators or have a story you want to bring to life, we'd love to hear from you. We love making things happen.


Let’s work together.