It Starts with US

PanCam Pictures has produced a 3-part, ~85 minute documentary mini-series compelled by deep humanity, profound ambition, and true competition. Visually, structurally, and tonally, these episodes evoke such iconic sports TV franchises as HBO’s Hard Knocks, Netflix’s Quarterback, and ESPN’s Hey Rookie: Welcome to the NFL, with thematic, process-driven, narrative motivation reminiscent of American Idol. Every year lives change at the NFL Draft, and the Draft starts in Mobile. It’s why this brand holds the promise of becoming an annual franchise that delivers the real-time origin stories of the NFL’s “next men up.”